Ads of the Week Havas Play and L’Enfant Bleu publish special children’s book to warn parents about 'sharenting' Havas Play Paris has recently launched an awareness new campaign for its client, the Association L’Enfant Bleu. It’s the agency...
Advertising Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
Art & Design The ‘One-Star Cookbook’ by Deliveroo UAE or how delivery disasters were turned into mouthwatering recipes
Advertising From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look
Free Talk Behavioural scientist Dr Amanda Nimon-Peters releases first book on how to improve your influencing power
Free Talk The Imagination Machine, a guide to mining the power of imagination and creativity for business success
Free Talk Bain & Company and Fred Reichheld reveal the unbeatable strategy of loving customers in insightful book Bain & Company partners Maureen Burns and Darci Darnell join Fred Reichheld, the creator of the Net Promoter Score, in...
Free Talk ‘Adman vs. Chomsky’, a book that reimagines the role of advertising in the modern world In his newest Book ‘Adman vs. Chomsky’, Ahmad Abu Zannad, challenges Chomsky’s criticism of the ad Industry
Free Talk The culture war comes to Adland: how the advertising industry stopped selling and started saving the world A new book by advertising luminary Dr. Steve Harrison exposes how a metropolitan elite has hijacked the industry to promote...
