Advertising Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety
Ads of the Week ’Tip with Time’, a smart initiative by HungerStation and Wunderman Thompson KSA to make road safer during Ramadan Wunderman Thompson Saudi Arabia (KSA) and HungerStation have partnered to give customers the chance to help make the roads safer...
Ads of the Week Bridgestone MEA and Serviceplan ME present ‘Eyes on Ramadan’, an ode to the fleet drivers of Saudi Arabia ‘Eyes on Road’, Bridgestone’s annual wellness and road safety campaign, launches third edition during the month of Ramadan
Advertising ‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire The same holy shrines in Lebanon where candles are lit to remember their loved ones killed in road accidents, are...
News In Brief VIA Creative, an initiative by TotalEnergies Foundation to raise awareness on pedestrian road safety
Ads of the Week Al-Futtaim Toyota and AKQA tap into Islamic art to turn every drive into a ‘Journey of Mindfulness’ for Ramadan Road safety has always been a topic of concern during the Holy Month of Ramadan. Al-Futtaim Toyota wanted to draw...
Advertising Belhasa Driving School, MullenLowe MENA introduce the 100 Meters Blind Test aimed at improving road safety
Ads of the Week Nissan Middle East Shares Smart Advices to Saving Millions of Lives on the Road Road accidents pose a serious threat to people living in the GCC countries. As a matter of fact, speeding, phones'...
News In Brief The ‘largest parade of GMC cars’ Guinness World title was achieved during GCC Traffic Week
Ads of the Week Sécurité Routière: Behind the wheel, cell phones can kill When using a mobile phone while driving, a motorist diverting his attention from the road could be holding on the...
Ads of the Week Toyota's New Safety App Targeting Young Drivers Sounds Like Music to Parents' Ears Toyota has launched a new road safety Android app named “Safe & Sound”. Created by Saatchi & Saatchi London, this...
Ads of the Week Lost in Translation Instituting social change is always considered a noble and worthy cause as the message communicated is selfless by nature. And,...
