Advertising Adidas creates world’s first ever liquid billboard A couple of weeks ago Havas Creative Dubai launched a global film for adidas celebrating how water embraces women regardless...
News In Brief Pikasso and Darabase partner to provide the latest Augmented Reality Outdoor Media technology
News In Brief BackLite Media Partners with AdMobilize to offer clients measurable insight into cinema advertising
News In Brief Elevision Media creates AED 4million media fund to support local SMEs affected by COVID-19 crisis
Advertising Economic slowdown hits Lebanon OOH industry; spends drop 70-80% The economic environment, and the political instability of recent months have clouded over all businesses, causing ripple effects across the...
Ads of the Week A call for unity and collaboration…In defense of Lebanon On the occasion of Lebanon’s 76th Independence Day, the Lebanese Army chose to address Lebanese citizens with a call for...
Branding FEPE International gets a makeover FEPE International, the global organisation representing out of home media (OOH) owners, national associations, specialist agencies and suppliers to the...