KSA
Ads of the Week
'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront
Apple's latest advertising campaign in Saudi Arabia draws inspiration from the nation's cherished soap operas, tying into the cultural essence...
Ads of the Week
A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia
News In Brief
The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ
News In Brief
New report explores Saudi Arabia’s sustainable development efforts in the cultural sector
Advertising
Saudi Arabia, the Land of Now
Having welcomed over 100 million tourists in 2023, Saudi is the land of now or so it seems. This boom...
Advertising
Volvo pioneers an AI-driven brand film for its return to Saudi Arabia
Ads of the Week
OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach
OMO Arabia, in collaboration with MullenLowe MENA, has launched ‘The Art of Stains,’ a campaign that blends tradition with education,...
News In Brief
Jummar PR named communications consultant for Taiba Investments in Saudi Arabia
Industry Talk
Why advertising agencies still misunderstand Saudi audiences
Saudi Arabia is one of the most vibrant and rapidly evolving markets in the world. With a youthful population, high...
Free Talk
Noor Wafa: ‘I like to think I touched lives’
Meet Noor Wafa, Associate Creative Director at VML KSA, and join her in her abstract rambles, as she reveals her...
News In Brief
SOCIALEYEZ handles first project in Saudi Arabia following recent expansion into the Kingdom
Industry Talk
The Shifting Dunes of The Saudi Market
Many players in the Saudi market have answered about the current state of the affairs, the evolving nature of the...
News In Brief
Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025
News In Brief
MCN Academy welcomes second batch of students under the Saudi Graduate Programme
Digital/Tech
Seven Saudi Influencers Redefining the Conversation through their Unique Voices
As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on...
