Digital Saudi mega influencers leveraging their content into successful collabs With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...
Advertising Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi...
Advertising Saudi Arabia: The final frontier Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....
Industry Talk Saudi Arabia, the new hub for the events industry in the Middle East Saudi Arabia’s events industry is booming. From art and culture to music and sport, a wealth of experiences are enriching...
Advertising Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding Tayb, a vernacular Arabic word that translates to ‘ok, good’, is said to reflect the new company's commitment to deliver...
Advertising Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’ At the center of Saudi Arabia's dynamic landscape of vision-led growth, Pete Lysak, the regional executive director for FP7 McCann...
Advertising Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
Advertising Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition' In the ever-evolving landscape of Saudi Arabia's advertising industry, Youssef Chahine, the General Manager at PHD KSA, shares his insights...
Advertising Firas Mghames on Saudi Arabia's ad business model Firas Mghames, CEO of Feer McQueen, sheds light on surviving the influx of agencies in Saudia Arabia. Looking beyond regional...
