Sports Marketing

News In Brief

Publicis Groupe ME creates new Sports & Commercial Investment role, appoints John Nolan to lead

Branding

adidas reinvents its brand message with ‘You Got This’

For the first time in 20 years, adidas has officially changed its global slogan, moving from its iconic ‘Impossible Is...

News In Brief

Manchester City signs Publicis Sapient as official digital business partner

News In Brief

Footballco launches Middle East HQ in Riyadh; DMS to handle its media sales

News In Brief

Ian Mathie named MD of sports and entertainment agency CSM in Saudi Arabia

Art & Design

An exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports

News In Brief

GymNation and The Media Connector launch GymNation Media Network

Digital/Tech

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024

We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about...

News In Brief

M&C Saatchi Sport & Entertainment expands footprint to the UAE

News In Brief

In collaboration with Them Again, adidas bring fitness to key communities across Dubai via its Dropset Gym truck

Advertising

PUMA and M&C Saatchi ME celebrate the heart and soul of street cricket through ‘Play The City’ initiative

News In Brief

Sagesse Sports Club X The MediaVantage: groundbreaking sponsorship deal

News In Brief

Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports

News In Brief

MG Motor named 'Official Automotive Partner' for Arsenal

News In Brief

NEOM and AFC extend global multi-year partnership