Ad Industry
Industry Talk
Why advertising agencies still misunderstand Saudi audiences
Saudi Arabia is one of the most vibrant and rapidly evolving markets in the world. With a youthful population, high...
Industry Talk
The Shifting Dunes of The Saudi Market
Many players in the Saudi market have answered about the current state of the affairs, the evolving nature of the...
News In Brief
MCN Academy welcomes second batch of students under the Saudi Graduate Programme
Branding
MusicGrid's sonic journey
With its expansion into Saudi Arabia, MusicGrid is looking to place sonic branding at the heart of a company’s brand...
Advertising
The Magnetic Lure of Saudi Arabia
Dozens of regional and international agencies are expanding into Saudi Arabia, looking to capitalise on the kingdom’s growth and contribute...
Advertising
The fundamentalists of Das Kapital
Hubert Boulos and Ramsey Naja, two ad veterans unafraid to speak their minds, are forging a new path with Das...
Advertising
Mohannad Kattan: ‘It’s About Time’
Mohannad Kattan’s journey in media began early on, influenced by his father's legacy and brother's role in broadcasting. He collaborated...
News In Brief
CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising
Advertising
Al Arabia set for its Dubai chapter
Al Arabia has been a leading outdoor solution provider in Saudi Arabia since 1983. Recently it has announced that its...
Advertising
Ahmed Al Sahhaf Leads IAA Saudi Chapter to Drive Innovation in Advertising
Ahmed Al Sahhaf, CEO of MBC Media Solutions (MMS)—the commercial arm of MBC Group—and the first President of the newly...
Digital/Tech
How Connected TV is Transforming Consumer Engagement!
Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...
Industry Talk
10 Predictions for the MENA Media Industry in 2025
The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...
News In Brief
White Square International Festival of Creativity announces its call for entries for 2025
News In Brief
The Bold Group announces a new chapter with the launch of seven specialized units
News In Brief
MMS's CEO Ahmed Al Sahhaf to preside over the newly formed IAA - Saudi Chapter
