Ad Industry

Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia'

For Elie Zenieh, Managing Director of LeadGen KSA, the Saudi advertising market is like no other. And in order to...

MindField’s Saudi Journey - an interview with Business Director Layal Khodary

MindField, a Lebanese-born digital agency, was among the first agencies to set foot early on and launch operations in Saudi...

Reda Raad: 'A creative renaissance is what Saudi is undergoing right now'

TBWA\Raad is building a world-class agency in Riyadh, says CEO Reda Raad. A war for talent and competition from Europe...

Women role in Saudi Arabia’s creative and entrepreneurial revolution

Women are at the forefront of change as Saudi Arabia’s creative industries ride the wave of Vision 2030.

Nassib Boueri elected President of IAA UAE new board

Boosting Riyadh's Creative Ascent: How the Creative Industry Summit Bridges the Steps

Creativity in Saudi Arabia is witnessing an unrivaled ascent. As one of the fastest-growing major economies in the world, the...

100+ speaker lineup to spotlight the transformative power of creativity in Saudi Arabia at Athar Festival 2023

Ian Fairservice: 'The Decade of Saudi Creativity is Upon Us'

Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of Motivate Media Group, weighs in on the...

SCEGA signs a strategic partnership with Athar Festival, the inaugural Saudi Festival of Creativity

Ad industry and the rise of the machines

Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias

Will advertising’s glorification of AI ruin GenZ’s mental health?

Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is...

Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’

Azhar Siddiqui, Managing Director Mediaplus Middle East, shares his outlook on Dubai ad business. Despite the optimism and positive general...

Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.'

Avishesha Bhojani, GROUP CEO of BPG Dubai reflects on the current business mood prevailing across Dubai ad industry, as he...

Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’

For Hubert Boulos, CEO of DDB Middle East, Dubai ad business faces multiple challenges. His refreshingly forthright outlook on the...

Tarek Miknas: 'Dubai has become a global center of excellence'

Tarek Miknas, CEO of FP7 McCann MENAT, shares his perspective on the current state of the advertising industry in Dubai....