Advertising Dubai adland: a world of cautious optimism Inflation and the threat of an economic downturn may be causing jitters, but the UAE’s advertising industry is well placed...
Advertising Hala Tfayli on building an agency from the ground up 2022 was the year where businesses who survived the pandemic and the manifold Lebanese crisis were actually put under a...
Advertising Ibtikar: from Damascus to Dubai Ibtikar has become the first Syrian agency to open an office in Dubai. ArabAd caught up with its CEO Khaled...
Advertising Pakinam Olama's Around the Clock journey Boutique agency Around the Clock has been quietly making a name for itself. ArabAd caught up with managing partner Pakinam...
Advertising Marwan Arban: ‘We're not just another run-of-the-mill digital agency’ ORIGIN is an independent communications agency that was established in Lebanon in 2014 and has since expanded to other countries....
Advertising Bassel Kakish, a man for all seasons He may not like to take credit, but Bassel Kakish is the driving force behind the remarkable renaissance taking place...
Events/Awards Dubai Lynx 2023: A festival to remember Publicis Groupe may have dominated this year’s Dubai Lynx awards, but the overall quality of the work was encouragingly high....
Advertising Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Advertising Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During...
Free Talk Return on Relationship (RoR): Driving Success in Advertising Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry...
Advertising Katia Yasmine: ‘Life as we once knew it has changed’ Katia Yasmine, Managing Director at TRACCS Lebanon, speaks of the “survival of the fittest” mentality her team adopted in order...
Advertising Ghada Chehaibar: 'There is a strange beauty to the crisis' Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon...
Advertising Moe Minkara: ‘The year 22 was a catch-22’ ‘The year 22 was a catch-22. We literally all lived through difficult circumstances from which there was no escape’, states...
Advertising Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’ The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains...
