Advertising Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and...
Advertising Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent In this exclusive interview with ArabAd, Rola Ghotmeh, Founder, CEO and Chief Creative Officer at The Creative9, shares insights on...
News In Brief Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
Advertising Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’ Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel...
Advertising Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’ Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state...
Advertising Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’ Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and...
Advertising Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’ Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad...
Advertising 2022, this was the year that was for Lebanon’s ad industry Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
Advertising Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Advertising Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
Advertising Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
