Advertising Saudi Arabia’s gold rush As Saudi Arabia opens up to the world and pushes ahead with its giga-projects, a gold rush is under way...
Advertising Abeer Alessa on being bold in the new era for the Saudi ad industry Abeer Alessa, Co-Founder and Chief Executive Officer of The Bold Group, KSA believes it is an exciting time for the...
Advertising FEER McQUEEN cements presence in KSA ad industry with unique all-in hybrid approach Lebanese-born independent creative boutique Feer McQueen has been making strides in the industry with its unique all-in approach. Having recently...
Digital Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground...
Advertising A view from Cairo: on Egypt’s advertising scene Despite the economic uncertainty, Egypt is its usual unpredictable self, with a number of trends impacting the country’s advertising industry
Advertising Danielle Guirguis on the green future of the marcom industry ‘We see a worldwide growth of brands that opt for sustainability,’ asserts Danielle Guirguis, CEO of the Amsterdam-based Smarthouse Creative...
Advertising Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald McCann’s chairman and CEO, Chris Macdonald, on developing the capabilities clients are calling for.
