Ad Industry
News In Brief
Anterity joins hands with Joe la Pompe to offer a new service to avoid copycat campaigns
News In Brief
Publicis Groupe ME&T introduces The Growth Club, a first-of-its-kind initiative for the industry
News In Brief
Athar Festival returning for a second edition in the KSA
Advertising
Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun, ex-IPSOS Media CEO, has been invited by ArabAd to be a regular contributor and share his expert opinion....
Advertising
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
Firas Mghames, CEO FEER McQUEEN, Hala Adaimy, Creative Director, Rebecca Mourani, Business Director, discuss the challenging specific landscape of Lebanon...
Advertising
Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
In response to the uncertain and rapidly changing marketing landscape the world over and in Lebanon in particular, Georges Slim,...
Advertising
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Maya Toutoungi, Creative Director at Beirut-based independent creative agency Joefish, explores the biggest trends affecting marketing practices in 2024 and...
Advertising
Ghada Chehaibar: ‘The Lebanese market is calibrating’
For Ghada Chehaibar, CEO of Purple advertising agency, in Lebanon, “there are moments of optimism that surface only to be...
Advertising
Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
“The era when innovative advertising campaigns like Exotica and Almaza dominated outdoor and TV spaces is long gone”, states Marwan...
Advertising
Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
“It's not just about facing obstacles but about evolving alongside the market conditions, demonstrating our commitment to resilience and flexibility...
Advertising
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
In Lebanon's business landscape, the prevailing uncertainty, despite occasional glimpses of stability, has created a challenging environment. Despite this, TBWA...
Advertising
Rola Ghotmeh: ‘We adapt and move swiftly’
"In the ever-shifting landscape of global advertising and creative agencies, where adaptation is key for survival, the challenges are magnified...
Advertising
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
For an outside observer, the advertising industry in Lebanon is showing signs of revival. However, the actual situation is far...
Advertising
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
“it is undeniable that 2023 has not been a vintage year for Lebanon. The economic challenges, political instability, and the...
Advertising
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
“The Lebanese advertising sector, despite facing stagnation since 2019, is showing signs of revival, a trend The Network Communication Group...
