News In Brief WARC’s ‘Anatomy of Effectiveness 2022’ report presents five key priorities for delivering effective advertising
News In Brief Media and marketing industry among most breached: what does that say about your boss’s passwords?
Advertising Reda Raad on Advertising: 'The race to build the companies of the future has begun' Reda Raad, TBWA\RAAD’s CEO was named by ArabAd Advertising Person of the Year 2022. In this interview, he explains why...
Advertising Against All Odds, Crisis-Ridden Lebanon Remains Region’s Creative Hub: Memac Ogilvy’s MENA CEO David Fox Eyes the Future
Advertising NFT: a brave new world? The region’s advertising agencies have begun to embrace the world of NFTs. Is this the beginning of a new era...
News In Brief Cannes Lions announces a programme focused on global priorities identified by the industry
Advertising Is the digital agency dead? What is the relevance of digital only agencies in a world where all agencies are now digital first?
Advertising Aamir Allibhoy: 'if you’re not digital you’re basically dead' In order to gain a greater perspective into the pulse of the KSA’s ad industry, we addressed a set of...
Advertising Hisham Maksoudian: 'Saudi Arabia set to become the most attractive destination for business and leisure' In order to gain a greater perspective into the pulse of the KSA’s ad industry, we addressed a set of...
Advertising A kingdom in transition All eyes are on Saudi Arabia as the country’s Vision 2030 builds momentum. With so much money being spent and...
