News In Brief PMI Pulse of the Profession 2021 Report Uncovers Benefits of Organizational Agility During Times of Great Change The premier MENA survey of project professionals takes a deep dive into how successful organisations can nimbly shift during exponential...
Digital Programmatic Advertising Trends that Will Dominate 2021 Alain David, Chief Digital Officer of JGroup, and General Manager of Promofix discusses the rapid pace of change in digital...
Advertising Firas Mghames on How the Hybrid Model Can Speed Up Digital Transformation Firas Mghames, Managing Director at Beirut-based agency Feer McQUEEN and CEO at Flag M Group, talks about the Hybrid Model...
Advertising The Future for the Havas Group through the Case of Havas Lemz Amsterdam Havas Lemz in Amsterdam, part of the global Havas communications and media conglomerate, recently received the internationally highly regarded Benefit...
Advertising Lebanon Ad Land: Shattered Dreams and Broken Hearts Centred on the areas closest to the Port of Beirut, the city’s advertising and media community was hit hard by...
News In Brief Dubai Lynx reveals a line-up of MENA’s leading creative minds and marketers for LYNX Live Virtual
Advertising ‘Pay It Forward’, a goodwill initiative brought by Feer McQueen to local businesses The times have been tough for businesses the world over ever since the COVID-19 outbreak. Yet in Lebanon, the magnitude...
Advertising Firas Mghames: 'The Beat Goes On' Firas Mghames, Managing Director of Beirut-based hybrid agency, Feer McQueen, explains how his team responded to tough times investing their...
Advertising Rana El Baba: 'Rethinking the way we do business' The sudden, unforeseen economy-wide lockdown forced firms to switch literally overnight to completely digital models. For Rana El Baba, Founder...
Advertising Rola Ghotmeh: 'This Industry Is Good at Adapting' Rola Ghotmeh, Chairman and Chief Creative Officer of The Creative Nine, a Beirut-based boutique agency, shares how along with her...
Advertising Krikor Khatchikian: 'The Pandemic Has Expedited Digitization in Qatar' Krikor Khatchikian, Managing Director of Grey Doha elaborates on the impacts the Covid-19 pandemic had on the ad business in...
Advertising Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’ Marian Salzmann, head of Global Communications at Philip Morris International (PMI), shared her thoughts and predictions on the new normal...
Advertising Joyce Tawil: 'The world will be different but still the same' Joyce Tahan Tawil, Head of Trading, GroupM Lebanon, shares her outlook on the situation post-covid-19, as she identifies and elaborates...
