Advertising The struggle for gender equality in the communications industry Gender parity in the communications industry shows no sign of occurring anytime soon. Why? And what must be done to...
Advertising Advertising 2020 Vision and Priorities As agencies battle to remain relevant and the region returns to growth, what should agencies be prioritising in the year...
Advertising Lebanese Ad men and Women Fighting for Survival Lebanon’s advertising industry faces an unprecedented disaster. We look at the effects of the political and economic crisis on agencies...
Advertising Impact BBDO’s Emile Tabanji on Lebanon’s Chance to Shine With high quality and cost efficiency central to the country’s offering, Lebanon answers the question of how to produce great...
Advertising Egypt adland: Back in business Egypt has entered a period of sustained growth, which can only be good news for the country’s communications industry. So...
Advertising Roger Sahyoun: Looking into the future through the past ArabAd has solicited the perspective of Lebanon's ad executives on the state of the business today in light of the...
Advertising Georges Najm on Coping with Difficult Times Georges Najm, CEO of NOISE PR Firm, Partner and Managing Director of Clémentine Ad Agency and Lecturer at USEK School...
Advertising Lebanon Ad Business: A sense of unease and uncertainty ArabAd has solicited the perspective of Lebanon's ad executives on the state of the business today in light of the...
Advertising Ramzi Raad: Get Up and Let Us Count Our Blessings Ramzi Raad, Group Chairman TBWA/Raad wants us to rejoice over the fact that we are living in a free country,...
Digital The State of the Industry: Mobile Marketing in EMEA 2019 Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be...
Events/Awards ‘Advertising has gotten a bit too serious’ - Four-panel multiple Grand Prix winners Cannes Lions 2019 on a changing ad industry Cannes Lions' four multiple Grand Prix winners share their take on how they see advertising changing – for better or...
Industry Talk Degree vs Determination – what do you need to enter the workforce today? Napoleon Hill, a well renowned self-help author of the book, ‘Think & Grow Rich’, stated that the missing link in...
Advertising ‘The demand for great talent is greater than ever’ Finding a job in the advertising and media industry has arguably never been more difficult, while shortages of digital and...
Advertising The absence of innovation in the advertising industry Everybody talks a good game when it comes to tech and innovation, but very few agencies in the region are...
Advertising Advertising agencies are losing all their battles A number of separate conflicts are being fought by advertising agencies and they’re losing them all, says Naji Boulos, the...
