Advertising Agency of the Future: Survival of the Fittest With Accenture Interactive’s recent acquisition of Droga5, what’s the best agency model for a modern brand?
Advertising Philippe Skaff: ‘I Was an Arrogant Proclaiming His Genius’ Philippe Skaff, one of the most acclaimed creative professionals in the Middle East, needs no introduction. The multi-awarded veteran adman...
Events/Awards A Lynx to remember? Or one to forget? Did the most deserving campaigns win, is a blank newspaper worthy of three grands prix, and is the Dubai Lynx...
Advertising Reda Raad: 'We are concentrating on what we can influence' The chief executive of TBWARaad, Reda Raad, believes a corner was turned in 2018 and that Dubai is once again...
Advertising Raja Trad: ‘We will be killing the industry if we go and buy our business’ Publicis Groupe Middle East’s first ever chairman, Raja Trad, talks integration, collaboration and agency undercutting
Advertising In-house agencies on the rise More clients than ever now have their own agencies. What does this mean for traditional advertising operations?
Advertising The advertising industry in Syria: rising from the ashes of war Damascus-based Ibtikar was established in 2009. The ad agency serves local, regional and international clients, including MTN, BBSF and Park...
Advertising Jordan ad industry: Looking towards a brighter future Jordan’s advertising industry is suffering as its economy struggles. Will 2019 provide a glimmer of hope?
Advertising Is a new day dawning for Egypt’s adland? Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be...
Advertising Is it the end of the line for Lebanon’s advertising industry? Lebanon has been decreasing in importance as a market for years. As its economic woes continue, what is stopping it...
Digital AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023 Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...
Industry Talk ‘How can we convince talent that there is a future for this industry?’ The battle for talent is being fought across industries and nations. Can Lebanon’s advertising industry prevail?
Advertising Why don't all business sectors in Lebanon get inspired by the advertising sector asks Ramzi Raad Ramzi Raad, Group Chairman TBWARAAD Middle East, shares his expert outlook on the Lebanese ad market
Digital The Client Dilemma All agencies, be they advertising, media or PR, are vying for clients’ digital budgets. But are clients in the process...
Free Talk The Dark Side of Working as an Experienced Creative in an Advertising Agency Many think that working as a creative director is an amazing career path to take, a dream job for most…...
