Digital Marketing

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

News In Brief

Zenith MENA gets the TikTok Marketing Partner badge

News In Brief

Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level

News In Brief

This Ramadan, Snap is redefining snapping for brands

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

Advertising

Roger Halaby on Narcissistic Consumers

In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...

News In Brief

6thStreet sees high benefits from Gupshup’s strong conversational marketing approach

News In Brief

Interact, the global platform uniting Data, Creative Production, Media and Commerce, to be fully integrated across MCN and its agencies

News In Brief

WebEngage partners with Sobha Realty to redefine customer engagement with AI

News In Brief

Performics ME earns Google Marketing Platform Partner & Reseller status in MENA

News In Brief

MKV Digital introduces MKV Creators, a new specialized division

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the...

News In Brief

Teemu Koski elevated to Chief Growth Officer role at YaLLa Esports

Free Talk

Sugar, Spice and Everything Nice

Houssam El Boutary, Publicis Content’s Agile Studio Lead, shares his formula on Sexy Social Success

Advertising

Create Agency orchestrates a multifaceted campaign for SMEG's store launch in Lebanon

With the goal of elevating SMEG's brand visibility in Lebanon and showcasing its premium product line, Create Agency orchestrated a...