Digital Saudi mega influencers leveraging their content into successful collabs With Saudi Arabia tipped to become one of the world’s fastest-growing economies amid its ongoing transformation, online advertising spend continues...
Events/Awards Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Head of Monetization at Walee MENA, shares key learnings, trends and future directions from the company’s Lisbon Web...
Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Digital Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Digital Top advertising and AdTech trends and developments in the UAE in 2024 The Trade Desk, the technology company that specialises in digital advertising, has identified key trends in the AdTech space. Here...
Digital The Role of AI in Transforming Experiential Retail Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of...
Digital Proven Marketing Strategies that Propel Startups to Stardom Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and...
Digital In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
Digital Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers...
