News In Brief P&G launches campaign this Ramadan to help provide access to clean drinking water to people in need
Ads of the Week On IWD, Memac Ogilvy and GEMS Education tackle negative self-talk among young girls in new touching campaign
Ads of the Week Memac Ogilvy and Dove launch an empowering campaign that carries the beauty brand’s Self Esteem Project Memac Ogilvy and Dove partner to encourage a positive relationship with beauty following a research commissioned by Dove in Saudi...
Industry Talk Combatting Fake News: The EU's Motivations, Strategies and Challenges The European Union has launched an awareness campaign in Lebanon to combat the issue of disinformation and fake news. As...
Ads of the Week A cheerful campaign by Memac Ogilvy for Al-Futtaim IKEA’s new eco-friendly toy collection Al-Futtaim IKEA has released an unexpected campaign composed of a series of cheerful short videos and OOH ads featuring cute...
Ads of the Week Wonderful campaign by Impact BBDO designed to bring a new light of hope for Arabian Leopards The Royal Commission for AlUla (RCU) in Saudi Arabia launches ‘The Journey of Hope’ campaign to celebrate the second annual...
Advertising ‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire The same holy shrines in Lebanon where candles are lit to remember their loved ones killed in road accidents, are...
Advertising Publicis Foundation launches Working With Cancer, first cross-industry coalition to erase the stigma of cancer in the workplace
Advertising A powerfully disruptive new campaign launched in Pakistan by Impact BBDO highlights the importance of education for girls
Ads of the Week Home Centre launches a meaningful initiative, 'The Homecoming', through a moving short film Here is a love story, a story about a couple falling in love and the ups and downs that come...
Advertising MMS and LUX Arabia put women in the spotlight with new campaign that aims to redefine femininity What drives the way society looks at strong and successful women compared to men? How can it be changed, and...
Advertising M.A.L.I.’s campaign transforms the World Cup’s first-ever female referees and their whistles into messengers of change