News In Brief UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
Advertising Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’ Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad...
News In Brief New study by Mediabrands, UM & Snap reveals AR best practices to optimize purchase journey
Advertising Is a new day dawning for Egypt’s adland? Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be...
Free Talk Dubai Crafted to be Multicultural: an Interview with Rodrigo Mavu Rodrigo Mavu, regional creative director, UM MENA dared to step out of his comfort zone by abandoning his position at...
Ads of the Week A Review of Recent TVCs Made in Dubai From babies' sweet laughters to highly cinematic epic battles and road movie, here's a round up of some TVCs made...
