UM MENA

News In Brief

UM MENAT appoints Jad Daou to spearhead its new High-Growth Unit in the UAE

ArabAd's staff 5-Nov-2024

News In Brief

Susana Tsui Fitzpatrick appointed CEO of UM UAE

3-Jul-2024

News In Brief

MCN’s media agencies rank top of RECMA’s Middle East 2024 report

29-Apr-2024

Advertising

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

ArabAd's staff 3-Apr-2024

Advertising

Assaad Kassis on rebuilding a thriving advertising industry in Lebanon

12-Mar-2024

News In Brief

New senior hire to lead and scale UM’s strategy practice across the MENAT region

3-Jan-2024

News In Brief

UM Turkey creates groundbreaking global-first AI app for MediaMarkt

13-Sep-2023

News In Brief

L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign

28-Aug-2023

News In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6-Aug-2023

News In Brief

UM MENAT extends marketing support to female entrepreneurs on global Impact Day

24-Jul-2023

News In Brief

UM MENAT wins big at MMA Smarties MENA Awards

21-May-2023

News In Brief

UM presented a global-first Brand Lift study with TikTok at an exclusive event

15-May-2023

Advertising

Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’

27-Feb-2023

News In Brief

New study by Mediabrands, UM & Snap reveals AR best practices to optimize purchase journey

27-Jun-2022

Advertising

Is a new day dawning for Egypt’s adland?

Iain Akerman 27-Dec-2018