News In Brief Emerging talents can now virtually immerse themselves in the world of Cannes Lions through The Loudest Roar
Ads of the Week stc's Baity Battle, a Ramadan-inspired map built in Fortnite Creative to help gamers keep track of time In collaboration with Wunderman Thompson Dubai & Riyadh, stc developed a custom Fortnite island, Baity Battle, the first game mod...
Ads of the Week Orange offers gamers the possibility to wear their African & Middle Eastern culture with #MaxYourIdentity Orange and Publicis Conseil launched 'Cultural Avatars #MaxYourIdentity', so the gamers who want to represent their skins from their various...
Advertising Serviceplan House of Communication Spain launches #LoveWinsQatar, the social movement that calls on all gamers to defend human rights
News In Brief Raptor PR appointed agency of record for emergent tech companies including MENA-based Sandsoft Games
Free Talk Gaming as a channel: how to increase your brand's marketing success through gaming Charbel Jreijri, General Manager at Mediaplus Middle East, discusses how brands can effectively leverage the emerging trend of gaming as...
