Gaming

News In Brief

L'Oréal’s new hairstyle collection, Odyssea, launched in the metaverse

7-Aug-2023

News In Brief

TikTok redefines the entertainment landscape through gaming

1-Aug-2023

News In Brief

MENA’s Sandsoft partners with Jam City to launch DC Heroes & Villains mobile game

20-Jul-2023

News In Brief

TikTok unveils its Gaming Trend Report 2023 for METAP

18-Jul-2023

News In Brief

AXE named Official Sponsor of the FIFAe Finals 2023

10-Jul-2023

News In Brief

New study maps MENA’s tech sector

20-Jun-2023

News In Brief

In-game advertising recovers after a downturn in 2022

31-May-2023

News In Brief

Emerging talents can now virtually immerse themselves in the world of Cannes Lions through The Loudest Roar

29-May-2023

Ads of the Week

stc's Baity Battle, a Ramadan-inspired map built in Fortnite Creative to help gamers keep track of time

ArabAd's staff 3-May-2023

Ads of the Week

Orange offers gamers the possibility to wear their African & Middle Eastern culture with #MaxYourIdentity

ArabAd's staff 2-Mar-2023

News In Brief

Sandsoft Games invests in racing game developer, The Tiny Digital Factory

22-Jan-2023

Events

Karlssonwilker creates old-school arcade game to promote ADC 102nd Awards

18-Jan-2023

News In Brief

Likee selected to livestream the Game Awards across the world

6-Dec-2022

Advertising

Serviceplan House of Communication Spain launches #LoveWinsQatar, the social movement that calls on all gamers to defend human rights

30-Nov-2022

News In Brief

Cannes Lions launches new category: the Entertainment Lions for Gaming

13-Nov-2022