Digital

News In Brief

Metaverse gaming about to hit a record high

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

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Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level

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41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

AppsFlyer has recently released some key data points on crypto app usage trends among UAE consumers.

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Manchester City signs Publicis Sapient as official digital business partner

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What if a simple shift in strategy could completely transform your online presence without breaking the bank? That’s exactly what...

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Snap's AR Mall returns for 2025 Ramadan season

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Rotana TV names SPEX exclusive media partner for TV and digital advertising

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GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Regional Director at Toluna MEAT, a global research and insights provider company that empowers clients to make smarter...

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

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Stagwell acquires Create. Group

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA, stresses on the wonderful opportunity influencer...