Digital Best AR campaigns on Snapchat in 2023 In the ever-evolving landscape of the Middle East and North Africa (MENA), augmented reality has become a powerful tool for...
Digital How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales...
Events/Awards Epica introduces 'AIJE', its Artificial Intelligence Jury Experiment to explore the potential of AI in assessing and understanding creative ideas CAN AN AI REPLACE A CREATIVE JUROR? With their Artificial Intelligence Jury Experiment, the Epica Awards gave it a try....
Events/Awards Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Head of Monetization at Walee MENA, shares key learnings, trends and future directions from the company’s Lisbon Web...
News In Brief Abdulla Al Masaood & Sons Motorcycles appoints Memac Ogilvy Lebanon as its digital partner
Digital Diving In: How Saudi Arabia is Embracing Immersive Website Experiences By adopting modern digital strategies, Saudi businesses are not just staying ahead of the curve but are also contributing to...
Digital Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia' For Elie Zenieh, Managing Director of LeadGen KSA, the Saudi advertising market is like no other. And in order to...
Free Talk Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we...
Digital MindField’s Saudi Journey - an interview with Business Director Layal Khodary MindField, a Lebanese-born digital agency, was among the first agencies to set foot early on and launch operations in Saudi...
