Digital Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Digital How UAE's Webby winner Socialize is exploring Web3 innovation for advertising Web3 technologies are developing at an impressive pace and there are creative ways in which brands and advertisers can use...
Digital A new era of programmatic advertising beckons but questions remain whether advertisers are prepared WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in...
Digital Will advertising’s glorification of AI ruin GenZ’s mental health? Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is...
Digital Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking Mahmoud Alhamed, Head of Performance at Serviceplan Group Middle East, gives some tips on how to improve the UX and...
