News In Brief WPP and Optimizely join forces to bring informed digital experiences to brands and consumers
News In Brief UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
Digital Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane, Managing Director Middle East & Africa at The Trade Desk, talks about the importance of data-driven advertising to...
Digital How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) “Influencer marketing is a game of chess, and you'd be wrong to think you could play without your chessboard –...
Free Talk Understanding Gen Alpha – Who are they and why do they matter? While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new...
