Digital ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari,...
News In Brief Ras Al Khaimah 'Get More' campaign positions the Emirate as an attractive summer destination
News In Brief Emerging talents can now virtually immerse themselves in the world of Cannes Lions through The Loudest Roar
Digital YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the...
News In Brief AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
Ads of the Week stc's Baity Battle, a Ramadan-inspired map built in Fortnite Creative to help gamers keep track of time In collaboration with Wunderman Thompson Dubai & Riyadh, stc developed a custom Fortnite island, Baity Battle, the first game mod...
