Industry Talk Hanadi Dagher: ‘It’s not that hard to keep up with the big agencies and be successful’ Hanadi Dagher, Managing Partner of M.H.D for Public Relations,elaborates on the agency’s edge and the team’s strength amid the growing...
Advertising Experiences are Everything More and more brands are turning to experiential marketing as a means to engage with consumers on a personal level....
Industry Talk Choosing a PR Specialist is Not as Simple as ABC Bahaa Fatairy, Founder and Managing Director of BR Communications, offers some tips on how to choose the best PR consultancy...
Events/Awards Weber Shandwick MENA Named Agency of the Year at the MEPRA Awards 2017 PR firm Weber Shandwick MENA was named 2017 Agency of the Year for the second year running by the Middle...
Industry Talk Nationalisation programmes in the Gulf : Nationality vs Meritocracy Will the communications industry be strengthened or weakened by Gulf countries’ attempts to nationalise their workforces?
Industry Talk PR agencies: an independent view… Being paid and being recognised for the value they provide are two issues facing independent PR agencies
Industry Talk Jo Chemali on measuring the value of PR How do you measure the effectiveness of PR and what value is it to an organisation? Questions that are increasingly...
Industry Talk On PR measurement: the Ogilvy way Measurement and evaluation are critical elements of every public relations practitioner's professional competencies.Traditional methods no longer work. As digital becomes...
Industry Talk Experience? Who needs that eh… Ray Eglington, group managing director of Four Communications Group and current chair of the Middle East Public Relations Association (MEPRA)...
Industry Talk The game has changed In a world of constant digital evolution, is PR still relevant, asks Ahmad Itani, chief operating officer at Cicero &...
Advertising Make some Noise Beirut’s Noise wants to be the most professional independent PR firm in Lebanon. But first it has to negotiate the...
Digital Tony Abou Ghazaly on PR in the Age of Social Media From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...
Advertising Sunil John :‘Everybody is battling to take that lead role' Sunil John, the founder and chief executive of Asda’a Burson-Marsteller, believes PR has a golden opportunity to be leader of...
Advertising On Public Relations: ‘The challenge before our profession is larger than ever before' The world of public relations is changing rapidly as it seeks to become a much broader and more inclusive communications...
Advertising Innovative SMEs swap advertising for PR A growing number of start-ups, SMEs and entrepreneurs in the UAE are substituting advertising for PR as they look to...
