Ads of the Week How To Grow Rich During The Pandemic - A film by Emirates NBD and Dubai Police warning about online frauds As part of its commitment to safe, secure banking, Emirates NBD, a leading banking group in the MENAT region, in...
Ads of the Week Leo Burnett Jordan tackles domestic violence with powerful film In Jordan, more than half of the women are subject to violence every year. Leo Burnett Jordan singled out the...
Ads of the Week Always Arabia #DreamDareDo New Campaign Reminds Girls They Are Born Brave Girls are taught from an early age to play it safe, unlike boys who are pushed to be courageous. The...
Ads of the Week McDonald's and Leo Burnett KSA Avoid Ramadan Food Ad Ban with enticing Advertising Campaign
Digital McDonald’s parody post turned into a fashion movement Alexander Wang designed a bag that looks identical to McDonald’s iconic paper take-out bags.
Advertising Amr Darwish: ‘It’s hardly business as usual’ Amr Darwish, Chief Operating Officer of Leo Burnett Egypt, shares his hard-hitting views on the current state of the ad...
Advertising The 'Man sitting next to you’... Gone in sixty seconds du’s new cinema ad was pulled because of complaints on social media. Was the decision a slap in the face...
Advertising When reputation produced growth Awards shows are akin to a sugar rush and have little impact on agencies’ revenue streams or reputation, argues Leo...
Ads of the Week An Uplifting Message by Johnnie Walker: The Resourceful Don’t Wait For years Johnnie Walker has provided momentary motivation to Lebanese on the road. To over half a million of them...
Events/Awards The Resourceful Don’t Wait: Johnnie Walker Launches Powerful New Campaign Johnnie Walker, the iconic whisky brand, launched its new campaign in an empowering ceremony held on March 23, in O1NE...
Digital Dubai-Based Comms Agencies on Instagram: Our Top Picks After tracking the posting patterns of the region’s top advertising agencies on Instagram, we noticed the sheer absence of a...
Digital Dubai-Based Ad Agencies on Twitter: Our Top Picks Despite their relatively shy presence on Facebook and Instagram, a significant majority of Dubai-based ad agencies are better off on...
Events/Awards When Farid Chehab Speaks of Happiness and Creativity After the resounding success of his book, "Du Bonheur et des Idees", Farid Chehab, Honourary Chairman of Leo Burnett MENA,...
Industry Talk New Book to Challenge Perceptions on the Saudi Market The Kingdom of Saudi Arabia is not an easy place for things to take root. The desert climate often proves...
Advertising When Advertising Ceases to Be Advertising Nada Abi Saleh, Deputy Managing Director at H&C Leo Burnett Beirut, talks about the specificity of the Lebanese ad agency...
