Warc
Advertising
WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies
Advertising
Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to...
News In Brief
Five key trends identified by WARC set to define the marketing landscape in 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...
News In Brief
A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers...
News In Brief
Top industry experts from across the region to judge WARC MEA Awards
Digital/Tech
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
News In Brief
Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report
WARC releases The Future of Strategy 2024, a worldwide survey-led report with insights from more than 1,000 marketing strategists, the...
News In Brief
Five senior marketers to chair the WARC Awards 2025 Jury
News In Brief
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
Advertising
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
News In Brief
Customer Promises deliver significant advantages for B2B brands finds WARC report
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin finds that...
Digital/Tech
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
The Future of Programmatic 2024 report explores key trends and topics set to shape programmatic advertising over the next 12...
News In Brief
Gaming worth $184bn globally yet in-game advertising spend remains low
The worldwide games market generates revenues of $183.9bn annually and has a huge audience with 3.4bn people globally playing video...
News In Brief
WARC Consumer Trends report 2024: Five trends to watch
The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and...
Digital/Tech
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth...
