Events/Awards WARC Prize for MENA Strategy 2021 - Winners announced TBWA\RAAD Dubai wins Grand Prix for KFC Arabia with disruptive campaign 'Shift+K+F+C'
News In Brief WARC Awards for Media 2021 - juries named 70 industry experts from around the world representing brands and agencies will award effective communications planning
Advertising Global advertising spend set to rise by 12.6% this year to reach US$665bn New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% - the strongest rise in...
Advertising Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data...
Events/Awards WARC Media Awards 2020 Winners Announced Campaigns across diverse markets and product categories for both global brands including Burger King, L'Oréal, Mastercard, O2, Old Spice and...
Digital Content-led marketing strategies are more effective than ever for brands 2020 Effective Content Strategy Report - insights and themes from the global WARC Awards
Digital WARC releases Guide to E-commerce and the Future of Effectiveness A new set of e-commerce tools to help brands build an effective e-commerce marketing strategy
Events/Awards WARC Prize for MENA Strategy 2020 winners announced Wunderman Thompson Tunis wins Grand Prix for Tunisie Telecom's Ahmini: The Uncovered initiative
News In Brief Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis
Events/Awards Social is effective in linking brand and performance marketing 2020 Effective Social Strategy Report - insights and themes from the global WARC Awards
Events/Awards WARC Awards 2020 - Effective Content Strategy winners announced Colenso BBDO wins Grand Prix and Best Multiplatform Award for DB Export campaign 'I'm Drinking It For You'
Advertising Brands cut $50 billion from global adspend in wake of COVID-19 Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment...
