News In Brief VML unveils ‘The Future 100: 2024’, a snapshot of the most compelling trends to watch VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time...
Digital Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the...
Events/Awards Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Head of Monetization at Walee MENA, shares key learnings, trends and future directions from the company’s Lisbon Web...
Advertising Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia' Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry...
Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Free Talk Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we...
Digital Online Marketing Trends 2024: Between Automation and Artificial Intelligence At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year...
Digital Top advertising and AdTech trends and developments in the UAE in 2024 The Trade Desk, the technology company that specialises in digital advertising, has identified key trends in the AdTech space. Here...
News In Brief Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
News In Brief We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
News In Brief Accenture Life Trends 2024 report identifies five global macro-cultural trends and provides guidance for businesses
News In Brief WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
