Trends

News In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

Digital/Tech

Social media trends for 2025 by Tito Ribeiro

Tiago aka Tito Ribeiro has just launched his annual study about digital marketing and social media trends. Ribeiro studied several...

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

Industry Talk

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media....

News In Brief

Instagram's 'Trendships' celebrates social connections through DMs

Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).

News In Brief

Dubai Chambers hosts seminar to empower the private sector to enhance customer experience

News In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

News In Brief

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

News In Brief

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4

News In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

News In Brief

AI PCs are gaining massive popularity

Digital/Tech

MENA mobile sales grew by 20% in the first half of 2024

News In Brief

dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035'