Trends

News In Brief

Wunderman Thompson's latest research finds that consumers want brands to wow them

25-May-2023

News In Brief

Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI

13-Apr-2023

Digital/Tech

Industry experts share social media trends expected in 2023

ArabAd's staff 29-Mar-2023

Digital/Tech

Online video emerges as an effective format in an evolving media landscape

9-Mar-2023

Events

WARC Awards for MENA Strategy 2022 - Insights uncovered

6-Mar-2023

Digital/Tech

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023

Roman Vrublivskyi 2-Mar-2023

News In Brief

Global ad spend in publishing media set to decline, finds new WARC analysis

23-Feb-2023

News In Brief

Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey

23-Feb-2023

Digital/Tech

Sony MEA identifies key trends set to dominate the digital landscape in 2023

20-Feb-2023

News In Brief

SOCIALEYEZ identifies key digital trends in 2023

3-Feb-2023

News In Brief

WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards

24-Jan-2023

News In Brief

Wunderman Thompson's Future 100 announces the 'Joyconomy'

20-Jan-2023

Digital/Tech

TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces

12-Jan-2023

News In Brief

Five restaurant technology trends to watch for in 2023

Naji Haddad 10-Jan-2023

News In Brief

Global advertising spend forecasts reduced by $90bn as digital slowdown bites 

9-Jan-2023