Influencer Marketing

News In Brief

MCN launches McCann Content Studios in the Middle East

ArabAd's staff 2-Jul-2024

News In Brief

New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement

7-May-2024

News In Brief

Ogilvy introduces global Health Influence offering

30-Apr-2024

News In Brief

MCN launches influencer marketing practice for MENAT clients

23-Apr-2024

News In Brief

L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME

16-Apr-2024

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

20-Feb-2024

Digital/Tech

Elevating digital sales with vital marketing functions in tech e-commerce

Hedaa Ashraf Abdulhamed, LA3EB 20-Feb-2024

Digital/Tech

Saudi mega influencers leveraging their content into successful collabs

Christina Fakhry 1-Feb-2024

Ads of the Week

Jeep let its community take the wheel in latest campaign by Publicis Middle East

25-Jan-2024

Digital/Tech

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

15-Jan-2024

Events

Web Summit 2023 and MENA's InnovateXperience

Rizk Haddad, Walee MENA 8-Jan-2024

Ads of the Week

Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai

ArabAd's staff 7-Dec-2023

Digital/Tech

Proven Marketing Strategies that Propel Startups to Stardom

Hedaa Ashraf Abd ElHamed, LA3EB 28-Sep-2023

News In Brief

McCann expands its social capabilities with the launch of McCann Content Studios

18-Sep-2023

News In Brief

Raj Nayak joins YAAP's advisory board

13-Sep-2023