Digital Regional creator economy expected to rise in popularity as Arab youth flood video social entertainment platforms
Digital Unexpected eCommerce trends to tap into in 2022 and beyond When it comes to improving your eCommerce brand, it is always better to stay ahead of the curve and be...
Ads of the Week World Vision Lebanon and PIMO target the urgent humanitarian issue of school dropouts in new campaign
Digital Is Influencer marketing a sustainable method for marketing communications? Ilhem Allagui, Professor of Strategic Communication at Northwestern University, Qatar, examines how brands can leverage on influencer marketing.
Digital Influencer marketing comes of age after COVID-19 As the line between social media and e-commerce becomes increasingly blurred, influencer marketing connects with consumers, allowing brands to flourish...
Advertising Havas ME twists YMCA 70s song and launches #YMCASelfCheck, a breast cancer self-check dance Havas Middle East discovers breast cancer self-check dance moves in iconic 70s song and launches #YMCASelfCheck
Ads of the Week Vileda launches film for its new range in international campaign conceived by Herezie A new international campaign from French agency Herezie for the household cleaner brand Vileda has been launched. Aimed at Gen...
News In Brief Marketing in the Millennial Age: What Works for the World’s Most Influential Generation?
Advertising MINI Middle East celebrates the spirit of Ramadan MINI Middle East celebrates the spirit of Ramadan by bringing some of the UAE’s finest Arab creatives together to discuss...
