Digital 9-Year Old Ryan Kaji Is Highest-Paid Youtube Star For 2019-2020 Once seen as merely a hobby and a way to express creativity, content creation video streaming platform YouTube has become...
Digital Beitna, the Middle East’s first 'social house' about to be launched Jordan-based Ilna Collective is preparing to launch a creative social house under the name Beitna, which in Arabic means 'our...
Ads of the Week OPPO Rolls Out New Campaign by Electriclimefilms and M&C Saatchi Shot in 4 locations, electriclimefilms worked closely with M&C Saatchi to create three main films for OPPO, the well-known phone...
Digital Najib Sabbagh shines a Mirrorr on the social media market Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...
Ads of the Week A call for unity and collaboration…In defense of Lebanon On the occasion of Lebanon’s 76th Independence Day, the Lebanese Army chose to address Lebanese citizens with a call for...
Industry Talk Alex Maalouf on Taking influence too far? As French prosecutors investigate whether Monsanto and its agencies breached French data privacy laws, will the fallout affect how the...
Advertising Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals In a first of its kind collaboration between the advertising industry and Google in support of the Sustainable Development Goals...
Digital The Rise of Micro-Influencers: Is Small the New Big? With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger...
Ads of the Week Cadillac’s ‘Arabs of New York’ campaign celebrates what it means to ‘Dare Greatly’ Cadillac, as part of its ‘Dare Greatly’ initiative, has launched a new brand campaign in the Middle East, shining a...
