Digital Tony Abou Ghazaly on PR in the Age of Social Media From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...
Digital The Rising Tide of Influence Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...
Digital Instagram, likes and glamour Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should...
Ads of the Week Puck encourages men to lend a helping hand to women during Ramadan Ramadan is a month when people fast from dawn to dusk, abstaining from food and drink.Two meals are typically prepared....
Advertising Giving Bloggers Extra Love It seems that Roadster Diner, the Lebanese fast food restaurant chain, has grasped the important role today’s young influencers play...
