Digital/Tech

Influencer marketing comes of age after COVID-19

As the line between social media and e-commerce becomes increasingly blurred, influencer marketing connects with consumers, allowing brands to flourish...

Digital/Tech

Collaborating with influencers this festive season? Top tips to ensure it goes smoothly

Advertising

Havas ME twists YMCA 70s song and launches #YMCASelfCheck, a breast cancer self-check dance

Havas Middle East discovers breast cancer self-check dance moves in iconic 70s song and launches #YMCASelfCheck

Ads of the Week

Vileda launches film for its new range in international campaign conceived by Herezie

A new international campaign from French agency Herezie for the household cleaner brand Vileda has been launched. Aimed at Gen...

News In Brief

Marketing in the Millennial Age: What Works for the World’s Most Influential Generation?

Advertising

MINI Middle East celebrates the spirit of Ramadan

MINI Middle East celebrates the spirit of Ramadan by bringing some of the UAE’s finest Arab creatives together to discuss...

News In Brief

Old El Paso Wraps Up Food Waste

News In Brief

Kraft works with TikTok to elevate the brand to new heights

Digital/Tech

9-Year Old Ryan Kaji Is Highest-Paid Youtube Star For 2019-2020

Once seen as merely a hobby and a way to express creativity, content creation video streaming platform YouTube has become...

Digital/Tech

Beitna, the Middle East’s first 'social house' about to be launched

Jordan-based Ilna Collective is preparing to launch a creative social house under the name Beitna, which in Arabic means 'our...

Digital/Tech

Shams and OMNES Media unveil an Influencers Platform with huge opportunities

News In Brief

TikTok invites its community to celebrate the end of the year on its platform

News In Brief

DDB Dubai Launches All The Colors of White for Centrepoint

News In Brief

Reebok MENA Teams Up With UAE-Based Influencers to Celebrate UAE National Day

Ads of the Week

Influencer Marketing

Influencer marketing comes of age after COVID-19

As the line between social media and e-commerce becomes increasingly blurred, influencer marketing connects with consumers, allowing brands to flourish...

Collaborating with influencers this festive season? Top tips to ensure it goes smoothly

Havas ME twists YMCA 70s song and launches #YMCASelfCheck, a breast cancer self-check dance

Havas Middle East discovers breast cancer self-check dance moves in iconic 70s song and launches #YMCASelfCheck

Vileda launches film for its new range in international campaign conceived by Herezie

A new international campaign from French agency Herezie for the household cleaner brand Vileda has been launched. Aimed at Gen...

Marketing in the Millennial Age: What Works for the World’s Most Influential Generation?

MINI Middle East celebrates the spirit of Ramadan

MINI Middle East celebrates the spirit of Ramadan by bringing some of the UAE’s finest Arab creatives together to discuss...

Old El Paso Wraps Up Food Waste

Kraft works with TikTok to elevate the brand to new heights

9-Year Old Ryan Kaji Is Highest-Paid Youtube Star For 2019-2020

Once seen as merely a hobby and a way to express creativity, content creation video streaming platform YouTube has become...

Beitna, the Middle East’s first 'social house' about to be launched

Jordan-based Ilna Collective is preparing to launch a creative social house under the name Beitna, which in Arabic means 'our...

Shams and OMNES Media unveil an Influencers Platform with huge opportunities

TikTok invites its community to celebrate the end of the year on its platform

DDB Dubai Launches All The Colors of White for Centrepoint

Reebok MENA Teams Up With UAE-Based Influencers to Celebrate UAE National Day

OPPO Rolls Out New Campaign by Electriclimefilms and M&C Saatchi

Shot in 4 locations, electriclimefilms worked closely with M&C Saatchi to create three main films for OPPO, the well-known phone...