Digital/Tech Influencer marketing comes of age after COVID-19 As the line between social media and e-commerce becomes increasingly blurred, influencer marketing connects with consumers, allowing brands to flourish...
Advertising Havas ME twists YMCA 70s song and launches #YMCASelfCheck, a breast cancer self-check dance Havas Middle East discovers breast cancer self-check dance moves in iconic 70s song and launches #YMCASelfCheck
Ads of the Week Vileda launches film for its new range in international campaign conceived by Herezie A new international campaign from French agency Herezie for the household cleaner brand Vileda has been launched. Aimed at Gen...
News In Brief Marketing in the Millennial Age: What Works for the World’s Most Influential Generation?
Advertising MINI Middle East celebrates the spirit of Ramadan MINI Middle East celebrates the spirit of Ramadan by bringing some of the UAE’s finest Arab creatives together to discuss...
Digital/Tech 9-Year Old Ryan Kaji Is Highest-Paid Youtube Star For 2019-2020 Once seen as merely a hobby and a way to express creativity, content creation video streaming platform YouTube has become...
Digital/Tech Beitna, the Middle East’s first 'social house' about to be launched Jordan-based Ilna Collective is preparing to launch a creative social house under the name Beitna, which in Arabic means 'our...
Ads of the Week OPPO Rolls Out New Campaign by Electriclimefilms and M&C Saatchi Shot in 4 locations, electriclimefilms worked closely with M&C Saatchi to create three main films for OPPO, the well-known phone...