Ads of the Week

'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence

UN Women, in partnership with IMPACT BBDO, has unveiled “InkVisible,” a transformative campaign aimed at combating domestic violence in Pakistan.

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...

Advertising

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy

Ads of the Week

The 'Unlicensed Protest': How Lebanon’s empty license plates sparked a reform movement

The Unlicensed Protest—an initiative developed by TBWA\RAAD in partnership with Transparency International Lebanon, was launched with the aim to pressure...

Advertising

Cheil Dubai and M.A.L.I. roll out a creative-playful educational initiative for children

Cheil MEA, in partnership with M.A.L.I. (Mouvement Alternatif pour les Libertés Individuelles), has launched an innovative and impactful campaign designed...

Ads of the Week

Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE

Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and...

Events

Effie celebrates ten years of championing campaigns that make a difference

Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference.

Events

Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications

Industry Talk

A sense of purpose

Purpose can differentiate a brand and lead to astonishing growth. It can also backfire spectacularly. ArabAd takes a closer look...

News In Brief

Ali Rez joined creative leaders in New York for EPIC's climate change briefing at UN

Industry Talk

Gaza War: why has the ad industry suddenly lost its voice

Communication agencies and their staff stand accused of remaining silent in the face of genocide. Why has an industry that...

News In Brief

Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley

News In Brief

Luum Awards, the new global benchmark for purpose-driven advertising is open for entries

News In Brief

ACT Good Report 2024 celebrates best advertising campaigns for good

News In Brief

Cause Marketing

'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence

UN Women, in partnership with IMPACT BBDO, has unveiled “InkVisible,” a transformative campaign aimed at combating domestic violence in Pakistan.

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states...

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy

The 'Unlicensed Protest': How Lebanon’s empty license plates sparked a reform movement

The Unlicensed Protest—an initiative developed by TBWA\RAAD in partnership with Transparency International Lebanon, was launched with the aim to pressure...

Cheil Dubai and M.A.L.I. roll out a creative-playful educational initiative for children

Cheil MEA, in partnership with M.A.L.I. (Mouvement Alternatif pour les Libertés Individuelles), has launched an innovative and impactful campaign designed...

Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE

Did you know that 1 in 10 babies is born prematurely? To raise awareness about the challenges these babies and...

Effie celebrates ten years of championing campaigns that make a difference

Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference.

Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications

A sense of purpose

Purpose can differentiate a brand and lead to astonishing growth. It can also backfire spectacularly. ArabAd takes a closer look...

Ali Rez joined creative leaders in New York for EPIC's climate change briefing at UN

Gaza War: why has the ad industry suddenly lost its voice

Communication agencies and their staff stand accused of remaining silent in the face of genocide. Why has an industry that...

Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley

Luum Awards, the new global benchmark for purpose-driven advertising is open for entries

ACT Good Report 2024 celebrates best advertising campaigns for good

The Bold Group backs Alwaleed Philanthropies in the making of AI-powered Altai to stop deforestation