Cause Marketing
Advertising
Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster, the marketing activist and expert in purpose-led advertising, who has been reviewing Super Bowl’s commercials for the past...
Advertising
Birthdays get new meaning in campaign for Brave Heart by Impact BBDO
In a heartfelt initiative aimed at raising awareness and funds for pediatric heart surgeries in Lebanon, Impact BBDO and Brave...
Advertising
Wunderman Thompson Morocco and Jood turn billboards into 'Life-Saving Outdoors' for earthquake victims
The Marrakech Al Haouz region in Morocco has recently experienced a devastating earthquake, resulting in the tragic loss of over...
News In Brief
SOCIALEYEZ scoops a triple win at The Shorty Impact Awards
Ads of the Week
Anghami & Leo Burnett ME create ‘The Protective Rhymes’, bold yet subtle playlist addressing the topic of child sexual abuse
Advertising
BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction
BAR Ogilvy Lisbon worked on a project for ANP|WWF, in partnership with the Lisbon Zoo, launching today on International Biodiversity...
Advertising
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Ads of the Week
Wonderful campaign by Impact BBDO designed to bring a new light of hope for Arabian Leopards
The Royal Commission for AlUla (RCU) in Saudi Arabia launches ‘The Journey of Hope’ campaign to celebrate the second annual...
Advertising
‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire
The same holy shrines in Lebanon where candles are lit to remember their loved ones killed in road accidents, are...
Advertising
Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction
ArzePay is a new initiative created by Digitas in partnership with Greenpeace Lebanon to save the Arze, the tree symbol...
News In Brief
Cannes Lions embeds sustainability across the Lions awards in 2023
Advertising
'Newspapers-Inside-The-Newspaper’, a daring campaign brought by AnNahar and Impact BBDO to honour freedom of speech
Advertising
Jersey For Memory: FCINQ and Red Card for Qatar pay tribute to workers ahead of France's semi-final match
Advertising
Youth Against AIDS and Serviceplan Suisse demand renaming of HIV on the occasion of World AIDS Day
Advertising
Serviceplan House of Communication Spain launches #LoveWinsQatar, the social movement that calls on all gamers to defend human rights
