Ads of the Week The ‘Oreo & Friends’ campaign by Saatchi & Saatchi UAE rolls out to drive pet adoption
Events/Awards New York Festivals Advertising Awards’ winners announced: McCann Paris’ The Bread Exam is Best of Show
Events/Awards Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster Marketing and sustainability expert, Thomas Kolster, continuously challenges the status quo with his vocal and often provocative views on values,...
Advertising Our stories are on life-support, where do we go from here? asks Thomas Kolster Thomas Kolster, aka Mr. Goodvertising is a man on a mission, one of the early pioneers in the do-good space...
Ads of the Week Zain sends powerful political message in new advertising film Zain, the Kuwaiti telecoms company, has addressed for this year's Ramadan, a message of hope through an advertising film featuring...
Ads of the Week 'Al Umobuwah', a new word coined by Baby Shop to acknowledge the role mothers play in parenthood To kickoff this year’s Mother’s Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency,...
Advertising Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals In a first of its kind collaboration between the advertising industry and Google in support of the Sustainable Development Goals...
Branding McDonald's sign goes upside-down McDonald flipped their restaurant's sign in honor of International Women's Day (March 8) so the M reads W.
Ads of the Week 49% of BLF managerial positions are held by women Banque Libano-Française believes that women have an essential, active and equal role in society, and that they can achieve great...
Ads of the Week Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women Launched ahead of the International Women’s Day, Chevrolet Arabia is very much in the moment with its latest hashtag campaign...
Branding KFC's Colonel Sanders is introducing his Mrs. KFC Malaysia is celebrating International Women's Day by swapping Colonel Sander's face with that of his wife.
Ads of the Week Lacoste Drops its Iconic Alligator Logo The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the...
Branding Johnnie Walker's striding man has a new companion Johnnie Walker rebranded its identity by replacing its famous “striding man” logo with a stylised woman on the label.
Ads of the Week Saudi Women Challenge Perceptions in Thought-Provoking Commercial Aimed to Break Stereotypes Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges...
Advertising Sami Saab on Phenomena's Ideas for Social Good Beirut-based Phenomena is an agency that devotes much of its creative energies toward creating cause-related advertising and raising awareness for...
