Cause Marketing
Advertising
ABAAD‘s #NoShameNoBlame outspoken campaign calls for severer sentences for sexual assault crimes in Lebanon
Advertising
The 16-day campaign against gender-based violence aims to catalyze change, as it celebrates the women’s rights movement in Lebanon
Ads of the Week
The ‘Oreo & Friends’ campaign by Saatchi & Saatchi UAE rolls out to drive pet adoption
Events
New York Festivals Advertising Awards’ winners announced: McCann Paris’ The Bread Exam is Best of Show
Events
Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster
Marketing and sustainability expert, Thomas Kolster, continuously challenges the status quo with his vocal and often provocative views on values,...
Advertising
Our stories are on life-support, where do we go from here? asks Thomas Kolster
Thomas Kolster, aka Mr. Goodvertising is a man on a mission, one of the early pioneers in the do-good space...
Ads of the Week
Zain sends powerful political message in new advertising film
Zain, the Kuwaiti telecoms company, has addressed for this year's Ramadan, a message of hope through an advertising film featuring...
Ads of the Week
'Al Umobuwah', a new word coined by Baby Shop to acknowledge the role mothers play in parenthood
To kickoff this year’s Mother’s Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency,...
Advertising
Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals
In a first of its kind collaboration between the advertising industry and Google in support of the Sustainable Development Goals...
Branding
McDonald's sign goes upside-down
McDonald flipped their restaurant's sign in honor of International Women's Day (March 8) so the M reads W.
Ads of the Week
49% of BLF managerial positions are held by women
Banque Libano-Française believes that women have an essential, active and equal role in society, and that they can achieve great...
Ads of the Week
Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women
Launched ahead of the International Women’s Day, Chevrolet Arabia is very much in the moment with its latest hashtag campaign...
Branding
KFC's Colonel Sanders is introducing his Mrs.
KFC Malaysia is celebrating International Women's Day by swapping Colonel Sander's face with that of his wife.
Ads of the Week
Lacoste Drops its Iconic Alligator Logo
The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the...
Branding
Johnnie Walker's striding man has a new companion
Johnnie Walker rebranded its identity by replacing its famous “striding man” logo with a stylised woman on the label.
