Ads of the Week Emirates NBD asserts that we are all #AloneTogether during Covid-19 Pandemic Emirates NBD, a leading bank in Dubai and the UAE, has launched a series of initiatives and measures to help...
Advertising Advertising 2020 Vision and Priorities As agencies battle to remain relevant and the region returns to growth, what should agencies be prioritising in the year...
Events/Awards WARC Prize for MENA Strategy 2019 winners announced Campaigns for global brands including Nescafé, McDonalds, OMO and Uber, as well as local brands, such as Al Tayer Motors,...
Ads of the Week Jawwy wants to make the Ramadan spirit an everyday habit Jawwy, a Saudi telecom brand from STC, believes in fairness at all times and wants to perpetuate the Ramadan spirit...
Events/Awards Down and out in Cannes An historic grand prix for Impact BBDO can’t hide the fact that this was the worst Cannes Lions in years...
Events/Awards FP7 McCann Dubai wins Grand Prix at WARC Awards, Effective Use of Brand Purpose Campaigns for premium vodka Absolut, fast-food restaurant KFC, museum Louvre Abu Dhabi, antiperspirant Rexona and feminine care brand Stayfree are...
Ads of the Week FP7 and Almosafer take the spirit of Ramadan to an unexpected destination How far does the true spirit of Ramadan travel? In Ramadan 2019, FP7 and Almosafer have taken Ramadan to a...
Advertising Down but not out in Dubai It’s been a tough few years for Dubai’s advertising community, but there are signs that a corner has been turned...
Events/Awards Tahaab Rais: 'It’s not easy to win a Grand Prix, anywhere' Dubai Lynx 2019 edition, drew a multitude of reactions that included praise and criticism, but also accusations that the entire...
Ads of the Week Babyshop Takes a Unique and Unexpected Perspective on Mother's Day Mother’s Day in the Middle East is celebrated on March 21. With mothers as its primary buyers, Babyshop, a leading...
Ads of the Week FP7/Dubai Uncovers the unseen potential in Al Tayer Motors’ spare car parts through art Al Tayer Motors is an established dealership and servicing specialist in the UAE, operating since 1982. While it is known...
Advertising Everybody Wants to Be a Storyteller The advertising industry is set on being a crafter of tales, so why isn’t it delivering the goods?
Ads of the Week 'Fear is Beautiful' says Byblos Bank, as it launches Business Solutions for aspiring entrepreneurs in Lebanon It takes even more courage to take your existing business to the next level. But you know what they say…...
Events/Awards After acing the MENA Effie Awards, FP7/MENA dominates the Global Effie’s The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and...
Ads of the Week World Without Walls: a message of unity from the Middle East to the World brought by Babyshop Babyshop, a children’s retailer, sends a message of unity from the Middle East to the world, through a surprising perspective,...
