Research

Digital/Tech

AI Assistants in Research: Friend or Foe?

10-Mar-2025

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6-Mar-2025

Industry Talk

Why advertising agencies still misunderstand Saudi audiences

Moey Shawash 25-Feb-2025

News In Brief

Pin&Notch, a new agency, launches in Qatar

ArabAd's staff 19-Feb-2025

News In Brief

sparks & honey, an Omnicom consultancy, opens in MENA

ArabAd's staff 19-Feb-2025

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17-Jan-2025

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13-Jan-2025

News In Brief

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE

ArabAd's staff 4-Dec-2024

News In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

18-Nov-2024

News In Brief

License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future

26-Oct-2024

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

ArabAd's staff 15-Oct-2024

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9-Oct-2024

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

John Viccars, tms 2-Oct-2024

News In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

ArabAd's staff 1-Oct-2024

News In Brief

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock

21-Sep-2024