Research

News In Brief

90% of Middle East SMBs expanded internationally with advertising

30-Jul-2024

News In Brief

ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East

26-Jul-2024

News In Brief

InsightLab ME, a new market research company launches in the region

29-May-2024

Digital/Tech

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

17-Apr-2024

News In Brief

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas

29-Feb-2024

News In Brief

Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report

8-Feb-2024

News In Brief

New research reveals the challenges of parental control over online teen activities

6-Feb-2024

Digital/Tech

The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry

20-Nov-2023

News In Brief

New research reveals how people engage with brands using images

29-Sep-2023

News In Brief

New study shows the impact of emotional resonance on consumer behavior

23-Aug-2023

News In Brief

Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research

27-Jul-2023

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27-Jul-2023

News In Brief

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds

21-Jun-2023

News In Brief

UAE consumers want brands to understand them, reveals ServiceNow survey

6-Jun-2023

News In Brief

Wunderman Thompson's latest research finds that consumers want brands to wow them

25-May-2023