Research

Digital Ad Spend to Reach $753 Billion Globally in 2026

Mobile App Downloads in UAE Grew 15% in 2021

We Are Social outlines five trends for 2022 across digital culture and behaviour

Businesses are doubling down on mobile marketing and sophisticated measurement

On the Growing Role of Mobile Marketing Spending

As UAE marketers start planning their strategies and budgets for 2022, a new mobile marketing report, conducted by 451 Research...

Advertising executives plan to dramatically increase Digital Out of Home adspend, Alfi Study Reveals

Mobile key to bringing customers back into stores post COVID in UAE

Ramadan Marks Golden Opportunity for Mobile Marketing and Customer Engagement

With the Holy Month of Ramadan set to start in the second week of April, recent data by AppsFlyer and...

Ipsos Launches OOH Media Measurement in MENA

Top 10 Companies Hold $15 Billion in Bitcoin

Data presented by Bankr indicates that the top ten companies hold 830,433 Bitcoin. The amount represents a value of about...

Digital Transformation for the New Consumer Journey

With hundreds of billions at stake, Lux Research outlines what companies need to know about AI and IoT’s impact on...

On the importance of tech innovation post Covid-19

Lux Research Ranks the Critical Technologies for Surviving COVID-19

MENA Advertising Expenditure Dissected

During my long experience with Ipsos in this region – measuring all types of media, measuring advertising expenditure across all...

Ipsos Launches Fourth Wave of COVID-19 MENA Consumer Sentiment Tracker