Innovation

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12-Mar-2025

News In Brief

Snap and Qatar's GCO to launch MENA's first AR Academy in the Middle East

ArabAd's staff 26-Feb-2025

News In Brief

Atlai, the Saudi-made AI platform, launches a more powerful version to address pressing climate challenges

ArabAd's staff 15-Feb-2025

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18-Nov-2024

News In Brief

Almarai and SIG enter strategic partner for five-year expansion plan

ArabAd's staff 11-Nov-2024

Events

Three Innovation Day 2024 Lessons to Feel Positive About the Future

21-Oct-2024

News In Brief

Smartpocket, a new app about to revolutionize the way students in the UAE save money

ArabAd's staff 17-Oct-2024

News In Brief

Humanoid robots' deployment about to start, says GlobalData

13-Oct-2024

News In Brief

Game Jam Event: a celebration of the UAE's innovative spirit

ArabAd's staff 9-Oct-2024

News In Brief

ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East

26-Jul-2024

News In Brief

Sobha Realty’s projects introduced through first-of-its-kind holographic displays

31-May-2024

News In Brief

Publicis Groupe ME&T introduces The Growth Club, a first-of-its-kind initiative for the industry

25-Apr-2024

News In Brief

The Bold Group backs Alwaleed Philanthropies in the making of AI-powered Altai to stop deforestation

4-Mar-2024

News In Brief

High levels of digital awareness set to transform the future of retail in Saudi Arabia

20-Feb-2024

Digital/Tech

Transforming retail: The power of AR in shaping personalised experiences

Gaynelle Brautigam, Tactical 14-Feb-2024