Advertising A kingdom in transition All eyes are on Saudi Arabia as the country’s Vision 2030 builds momentum. With so much money being spent and...
Industry Talk The UAE tourist experience in a Post-COVID-19 World By Kristine Pitts, Director of ExperienceLab Middle East
News In Brief Cash is King but Barter is Smarter BizX CEO Bob Bagga addresses Middle East business leaders on the cure to the cashflow crisis in the COVID-19 economy
News In Brief Recession, Job Losses, Another Pandemic and Protectionism Are Top Worries, Say Industry Leaders
News In Brief Strategic asset allocation never been more critical than it is today Skycap’s Saikat Kumar maintains modestly overweight position on Equities, Fixed Income and Real Estate; sees opportunities developing across many markets
Advertising The impact of Covid-19 on brands and their marketing Not only has Covid-19 impacted regional advertising spend, it has made brand purpose and value more important than ever.
Advertising The fallout from Covid-19 on regional agencies Covid-19 has upended the region’s advertising industry. How are agencies coping? Are wage cuts and job losses imminent? How worried...
Advertising Lebanon: Advertising in a time of crisis Faced with an unprecedented economic crisis, brands have been forced to cut costs, re-evaluate their communication and focus on survival
Advertising Lebanese Ad men and Women Fighting for Survival Lebanon’s advertising industry faces an unprecedented disaster. We look at the effects of the political and economic crisis on agencies...
Digital Virtual reality and augmented reality could deliver a $4.1billion boost to the UAE economy by 2030 VR and AR are forecast to contribute $4.1 billion to the UAE economy, a 1% boost to GDP by 2030...
