News - Advertising
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
28-February-2023
Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state of Lebanon’s ad industry during the year 2022 and shares his take on how companies were able to plan, forecast and operate amid the myriad challenges and crisis the country has been going through.
