Advertising Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’ 28-February-2023 Recommended Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign Saudi Arabia: The final frontier Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding Tags interview advertising Lebanon Ad Industry Economy Joe Ayache Related stories Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? Joe Ayache: ‘Facing adversity with a positive attitude’
