Schweppes’ Iconic Tonic for 150 Years

On the occasion of the 150th anniversary, the Schweppes Indian Tonic once again fully assumes its iconic status in a new campaign signed BETC Paris.

Captured by the famous photographer Dan Tobin Smith (Absolut Vodka, Hennessy...), the spirit of this iconic Tonic is unveiled: festive, refreshing but above all so original.

The campaign features three playful, strong and complementary visuals: a bottle covered with party favours — if you look closer you can see they are actually citrus zests, the kind used for cocktails; an uncapped bottle — the intensity of its famous sparkle is enough to literally blow out its birthday candle; a yellow lemon zest, elegantly placed on a deliciously chilled cocktail glass to mimic the iconic shape of the logo in a large format.

A daring campaign, reminiscent of the unmistakable personality of the Schweppes brand.