Film
Ads of the Week
'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront
Apple's latest advertising campaign in Saudi Arabia draws inspiration from the nation's cherished soap operas, tying into the cultural essence...
Ads of the Week
A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia
Ads of the Week
When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO
Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This...
Advertising
Volvo pioneers an AI-driven brand film for its return to Saudi Arabia
News In Brief
New brand film rolled out by Sobha Realty highlights Sobha Siniya Island as the ideal getaway
Ads of the Week
‘Life in a Day: Redux’: An AI ode to the unseen beauty of life in Dubai
The Film Craft, the first hybrid production house in the MENA region, has unveiled a groundbreaking an AI-generated film that...
Ads of the Week
A Love Letter to Arab Heritage from Essence Adverts
What happens when a tech campaign becomes more than a product pitch—when it transforms into a bridge between heritage and...
News In Brief
Salvatore Ganacci turns tables and heads with DJ-golf-cart at LIV Golf by BigTime Creative Shop
Ads of the Week
MullenLowe MENA premiers UAE’s longest film to confront the unsettling reality of smartphone addiction
The endless scroll of social media isn’t just a time drain, it’s affecting cognitive development and contributing to issues such...
News In Brief
Lay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads
Advertising
Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share
It’s time for Publicis Groupe’s much-awaited annual 'Wishes' and this year comes with a very special guest, none other than...
Ads of the Week
Riyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch
Riyadh Season 2024 has kicked off. This thrilling annual festival that turns Saudi Arabia's capital into a cultural and entertainment...
Ads of the Week
The ‘Alive in Al Ain’ campaign captures the spirit and timeless charm of Abu Dhabi’s largest oasis
Experience Abu Dhabi has launched its ‘Alive in Al Ain’ campaign, spotlighting the beauty and diversity of the living oasis.
Ads of the Week
stc and VML Riyadh capture the essence of a generation and validate their lifestyle with ‘Sawa’ campaign
stc, the leading tech and digital enabler in Saudi Arabia has launched a dynamic new campaign for its 'Sawa' ('Together'...
News In Brief
Elsa Pataky and Chris Hemsworth partner with Experience Abu Dhabi
