Digital Agencies in Lebanon - Elie Ghanime of RUBICOM: ‘Enforcing a culture of continuous learning is key to staying current in a rapidly evolving digital landscape’ It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Digital Agencies in Lebanon: MAD MOUSE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
The Impact of AI-Generated Content on SEO: Does it Really Work? Kenan Baki, SEO Manager at Serviceplan Group Middle East, discusses the impact of AI-generated content on SEO
The Future of Work in the Age of AI Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says...
Digital Agencies in Lebanon: Rana El Baba of The Wonderful Bureau on overcoming challenges and the keys to success It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Digital Agencies in Lebanon - Rami Saade of SWOT: ‘We did not just survive, we thrived through the chaos.’ It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Proven Marketing Strategies that Propel Startups to Stardom Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and...
Digital Agencies in Lebanon: CREATE on Navigating Turbulent Waters to Foster an Endless Stream of Creativity It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
Is ‘Attention’ Getting Your Attention? Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at...
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few...
How UAE's Webby winner Socialize is exploring Web3 innovation for advertising Web3 technologies are developing at an impressive pace and there are creative ways in which brands and advertisers can use...
An unstoppable force: Why influencer marketing will dominate the future of MarCom 'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the...
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in...
Will advertising’s glorification of AI ruin GenZ’s mental health? Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is...
