The 4Ts of Digital Marketing Operations: a local marketing concept for global implementation Marketing may be defined as placing the proper product in the right place, at the proper price and at the...
Giving brands a voice As AI-powered voice technology becomes smarter and smarter, will voice play a crucial role for brands in the near future?
New Opportunities for Digital Artists The field of digital arts is always expanding, and today that tends to mean there are a lot of new...
Customers as primary inspiration for business innovation, YPO survey finds YPO, the premier global leadership organization for more than 27,000 chief executives, conducted a survey of its members in over...
5 Arab YouTubers to Keep an Eye On With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet...
Video Rules As video becomes increasingly important to brands, concept and craft will be essential to creating engaging content
Emotional Triggers & Digital Media Promotions Olga Andrienko, Head of Global Marketing, SEMrush.com, on how to ensure human triggers remain the key factor driving any form...
Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes On International Women’s Day (March 8), SC Johnson's Glade brand will launch a national lens takeover using a new Snapchat...
Saudi Telecom Company Takes a Bold Decision to Move the Nation’s Digital Transformation Forward As you know, 2018 was a transformative year for Saudi Arabia, but what you might not know is how 19...
Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad Remie Abdo, Head of Strategic Planning at TBWA/Raad shares her predictions with regard to the trends to watch in 2019.
Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut The evidence and industry expertise tells us that digital transformation will take a firmer grip on companies in the coming...
Trends to look out for in 2019 It’s tough enough for brands to keep track of the big emerging tech and innovation trends but 2019 is likely...
Technology Rules - by Carole Hayek of Magna Beirut For Carole Hayek, General Manager, Magna, “There is no doubt that technology has or will very soon reconfigure the dynamics...
Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group...
