AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023 Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,...
Triangle MENA: Keeping up to speed Triangle’s operations manager Jessy Bechara talks specialisation, consolidation and how to survive as a boutique digital creative agency
An end to fraud? Blockchain promises to eradicate fraud and make the digital advertising industry transparent. So why hasn’t it been embraced wholeheartedly by...
Augmented Reality: a vision of the future Augmented reality has the potential to blend the best of the digital and physical worlds, offering untold opportunity for the...
Building Brands in a Digital Age - an interview with Samer Shoueiry of Publicis Dubai Digital Transformation is everywhere. Taking a look at any process in any given industry, things are changing and digital is...
Adapting brands to the digital age Today’s digital-mania has turned traditional marketing and branding strategies on their heads. But, what does it mean to be a...
The Client Dilemma All agencies, be they advertising, media or PR, are vying for clients’ digital budgets. But are clients in the process...
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid...
The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and...
2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year? Curious to find out which social media trends are likely to dominate the digital world in 2018? Make sure to...
Facebook celebrates communities and creativity in MENA Community builders and original content creators from around the Arab world came together to share stories of their success and...
Is Google a force for good? Google stands accused of abusing its near-monopoly in online search, avoiding corporate tax, and of not doing enough to combat...
The Rise of Micro-Influencers: Is Small the New Big? With influencer marketing on the rise across the Arab region and worldwide, brands are often caught up in a ‘bigger...
Abdul Latif Jameel Motors Engages Massive Audience with Youtube Animated Series Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, recognizing the tremendous growth potential in the...
A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch Facebook has revamped its video offering, creating a new hub for shows called Watch. Currently only available in the US,...
