Artificial Intelligence to Impact the Marketing Industry Next Year More than half of global CMO's said they expected the impact of AI on marketing and communications to be greater...
Succeeding to Fail vs. Failing to Succeed In an exclusive interview with ArabAd, Nehme Lebbos, digital transformation strategist and CEO at NELCOM Group talks about why Lebanon...
Dubai-Based Communication Agencies on Facebook: Our Top Picks MENA-based advertising agencies have failed to build a sustainable presence or set an effective communication strategy on Facebook, as their...
Dubai-Based Comms Agencies on Instagram: Our Top Picks After tracking the posting patterns of the region’s top advertising agencies on Instagram, we noticed the sheer absence of a...
Dubai-Based Ad Agencies on Twitter: Our Top Picks Despite their relatively shy presence on Facebook and Instagram, a significant majority of Dubai-based ad agencies are better off on...
Five Lebanese Admen to Follow on Twitter Very few Arab admen/women seem to have established a significant presence on Twitter to date as many of them have...
Lebanese Ad Agencies on Instagram: Our Top Picks It is quite astonishing to see Lebanese advertising agencies, who often handle the Instagram strategies of a multitude of local...
Lebanese Ad Agencies on Facebook: Our Top Picks It seems Lebanese ad agencies fare better on Facebook than they do on Instagram as most of them have established...
‘Comment positively’ Gains 28 Million Impressions on Social Media Aletihad newspaper, the Arabic-language sister newspaper of The National, publicised the overwhelming success of its ‘comment positively’ campaign (3alek bi...
Digital marketing is the way forward for SMEs London Business School expert Naufel Vilcassim recommends cost-effective alternative to traditional marketing methods.
The Optimal Information Model Nawaf Felemban, CEO and Founder of Kasra talks with ArabAd about the unprecedented strides his company has been making in...
Helping Advertisers Retarget Effectively in MENA Region One of the drivers of ROI for digital advertising compared to advertising on traditional media platforms is the ability to...
The Spinneys Online Shopping Experience Most of us hate going to the grocery store. Fighting for parking, dealing with the crowds, dodging shopping carts, waiting...
Souq Online Gone Bigger Over the past 10 years, Souq.com has grown many-folds, paving the way for e-commerce to thrive and for local and...
