MENA Marketers and Shoppers Embrace E-commerce E-commerce is witnessing a major growth spurt in the MENA region as consumers increasingly shift from the showroom to the...
The Rise of Online Video Advertising: a Slow Death for Traditional TVCs With Facebook-owned photo-sharing platform Instagram and privately held image messaging application Snapchat experimenting with longer video ads, digital savvy brands...
KSA’s New Dynamic Media Landscape Nidal Abou Zaki, Managing Director of Orient Planet PR & Marketing Communications, elaborates on social media’s role as a powerful...
Ecstasy Labs: a New Breed of Producers A new breed of producers has emerged representing a novel generation of producer/creator who seem to be at the forefront...
Patrick Lahoud: Finding Passion in Digital Patrick Lahoud, MD of Accelarate ME Online, talks about running one of the oldest digital agencies in KSA while sharing...
Virtual Reality, the New Frontier With the ever-evolving advances in technology and the corresponding growth interest from industry players, virtual reality (VR) is taking off....
Data Minding I was like “Dude it’s really weird, I’ve visited a movie for Maz Jobrani on Youtube and few hours later...
Empowering Brands with Wearables People are sometimes amazed at how we have become one with devices, machines, and the cloud. But overall, we’ve adopted...
Kuwaiti Blogs under the Spotlight Here is a selection of Kuwaiti blogs that we recommend you follow. These five blogs have different flavors, yet they...
Jabbour: The Game Changer is in the Digital Space ArabAd talks to Filip Jabbour, CEO of GroupM MENA about the growth strategy of the agency in the region.
Dubai-Based Food and Lifestyle Blogs Under the Radar Here is a selection of four Dubai-based blogs covering lifestyle-based topics mainly fashion and food related. ArabAd talks to these...
Four Lebanese Bloggers Under the Radar Four Lebanese bloggers who have had extensive experience in the communication field share the stories of their blogs.
Marco Bertozzi: Spearheading Growth As part of VivaKi’s leadership team, Marco Bertozzi is responsible for the programmatic strategy for senior global accounts. Joining VivaKi...
Top Arab Tech Blogs Roundup In this Blogosphere piece, ArabAd addresses the founders of four top tech blogs from the Arab region for an insider...
